تحقیقات و پروژه های دانشجویی علوم انسانی
رشته علوم انسانیتحقیقات و پروژه های دانشجویی علوم انسانی
رشته علوم انسانیکتاب چالش های مدیریت و راهکارها
کتاب چالش های مدیریت و راهکارها
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 153
حجم فایل: 1243 کیلوبایت
قیمت: رایگان
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پاورپوینت فصل پنجم کتاب مدیریت استراتژیک پیشرفته پیام نور
پاورپوینت فصل پنجم کتاب مدیریت استراتژیک پیشرفته پیام نور
فرمت فایل دانلودی: .pptxفرمت فایل اصلی: pptx
تعداد صفحات: 32
حجم فایل: 405 کیلوبایت
قیمت: 4700 تومان
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A Strategic Marketing Management Approach Of The Relationship Between Companies On B2B Field
A Strategic Marketing Management Approach Of The Relationship Between Companies On B2B Field
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 14
حجم فایل: 380 کیلوبایت
قیمت: 3500 تومان
Abstract:
The main objective of this paper is
to identify a conceptual model to integrate the strategic marketing management instruments
in the relationship between the organization on the B2B market in Romania and
its suppliers. In order to be able to see the way in which the conceptual model
of integration of strategic marketing in the relationship with suppliers can be
applied by Romanian companies on B2B field, a quantitative research has been
undertaken, having as main objectives to identify which are the main criteria
used by organizations in segmenting, targeting and positioning their suppliers
and also to identify what type of relationship exists between companies in the
B2B field in Romania and their main suppliers. The whole marketing theory
resides on the idea of customer and market orientation, and starting from this
the concept organizations are as successful as much as they adapt their
reactions to the evolutions and changes in the marketing environment. As a
consequence to this the marketing theory developed by placing in the centre of
its scientific methodology and instruments the market and the relationship of
the company with its customers. Our research, has led us to the conclusion
that, especially on B2B markets, organizations focus their marketing activities
not only on the relationship with their customers, but on the relationship with
their suppliers as well. In the supply chain, companies appear as buyers and
also as clients for the suppliers of goods, financial resources and of work
force. The classical model that describes the relationship of a company with
its suppliers presents the acquiring company as a “passive” one, the “active”
role being the one of the supplier for which the buying organization appears
like customer. Although in numerous occasions the buying company has an
“active” role, thus being able to discuss about a different strategic approach
(an active one).
Keywords: marketing management, strategic marketing management, B2B, marketing mix, positioning
Author(s): Cescutefan Claudiu
Source: Procedia Social and Behavioral Sciences 24 (2011) 387–400
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2011
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Designing the marketing-sales interface in B2B firms
Designing the marketing-sales interface in B2B firms
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 17
حجم فایل: 2217 کیلوبایت
قیمت: 3000 تومان
مقاله علمی انگلیسی با عنوان Designing the marketing-sales interface in B2B firms، در حجم 17 صفحه. مقاله مربوط به سال 2007 است.
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Modeling the demand and supply in a new B2B-upstream market
Modeling the demand and supply in a new B2B-upstream market
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 18
حجم فایل: 363 کیلوبایت
قیمت: 3500 تومان
Abstract:
Business-to-Business (B2B) services companies invest heavily in acquiring very expensive assets that they hire out to serve their clients (e.g. UPS buys huge warehouses and hires them out to companies), and hence they engage in careful longterm planning and forecasting, especially when it concerns a new market. It is interesting to note that the client-firms, on the other hand, decide to hire those assets based mostly on the prevailing short-term market forces. Hence, it is important for the
companies which provide the assets for hire to also build the prevailing short-term market trends into their long-term forecasting and planning. In this paper, we develop a model for tracking these two simultaneously evolving and interacting patterns, namely the asset-availability (i.e. supply) and utilization (i.e. demand) patterns, in order to better understand the underlying processes, and thereby provide a basis for better forecasting. We test our models using three sets of data collected from the oil drilling industry, and find the proposed model to provide a good fit and forecasting efficiency.
Keywords: Marketing; B2B service; Knowledge updating; Demand and supply; Oil drilling
Author(s): Trichy V. Krishnana, Shanfei Fengb, , Tony Beebec
Source: International Journal of Forecasting 27 (2011) 1160–1177
Subject مدیریت بازاریابی :
Category مقاله مجله :
Release Date: 2011
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