تحقیقات و پروژه های دانشجویی علوم انسانی
رشته علوم انسانیتحقیقات و پروژه های دانشجویی علوم انسانی
رشته علوم انسانی4 مقاله جدید لاتین سیستم های کاری با عملکرد بالا همراه با مدل
4 مقاله جدید لاتین سیستم های کاری با عملکرد بالا همراه با مدل
فرمت فایل دانلودی: .zipفرمت فایل اصلی: pdf
تعداد صفحات: 98
حجم فایل: 979 کیلوبایت
قیمت: 8000 تومان
4 مقاله جدید انگلیسی با موضوع سیستم های کاری با عملکرد بالا همراه با مدل، در قالب فایل pdf. سه مقاله مربوط به سال 2014 و یکی مربوط به سال 2011 می باشد.
سیستمهای کاری با عملکرد بالا، سازمانهایی هستند که از یک رویکرد مدیریتی متفاوت نسبت به دیگر سازمانها استفاده می کنند. هدف این رویکرد، افزایش سطح عملکرد سازمان از راه مشارکت و مداخله بیشتر کارکنان است.
High-Performance Work Systems, Corporate Social Performance and Employee Outcomes: Exploring the Missing Links; 2014
High-Performance Work Systems and Organizational Performance in Emerging Economies: Evidence from MNEs in Turkey; 2014
Walking the Tightrope: an Assessment of the Relationship between high-performance work systems and organizational ambidexterity; 2011
پرداخت با کلیه کارتهای عضو شتاب امکان پذیر است.
5 جدید لاتین کارآفرینی همراه با مدل
5 جدید لاتین کارآفرینی همراه با مدل
فرمت فایل دانلودی: .zipفرمت فایل اصلی: pdf
تعداد صفحات: 104
حجم فایل: 1782 کیلوبایت
قیمت: 8600 تومان
مجموعه 5 مقاله انگلیسی با موضوع کارآفرینی همراه با مدل. کلیه مقالات مربوط به 2012 تا 2015 می باشند.
- A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction;2015
- Senior ENTREPRENEURSHIP In AUSTRALIA: An EXxploratory Approach;2015
Sustainable Entrepreneurship and Corporate Political Activity: Overcoming Market Barriers in the Clean Energy Sector; 2013- Action and Action-Regulation in Entrepreneurship Evaluating a Student Training for Promoting Entrepreneurship; 2012
Academics’ start-up intentions and knowledge filters an individual perspective of the knowledge spillover theory of entrepreneurship; 2014
پرداخت با کلیه کارتهای عضو شتاب امکان پذیر است.
انگلیسی؛ ایجاد وفاداری به نام تجاری از طریق مالکیت سهام فردی
انگلیسی؛ ایجاد وفاداری به نام تجاری از طریق مالکیت سهام فردی
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 10
حجم فایل: 97 کیلوبایت
قیمت: 3500 تومان
Abstract:
Building brand loyalty has become more important, yet more difficult to achieve in today’s marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product – attracting individual investors in the brand’s corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have
experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
Keywords: Brand loyalty, Repeat buying, Buying behaviour, Investors, stocks and shares
Author(s): Denise D. Schoenbachler, Geoffrey L. Gordon and, Timothy W. Aurand
Source: Journal of Product & Brand Management, Volume 13-Number 7 · 2004 · pp. 488-497
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2004
پرداخت با کلیه کارتهای عضو شتاب امکان پذیر است.
A Strategic Marketing Management Approach Of The Relationship Between Companies On B2B Field
A Strategic Marketing Management Approach Of The Relationship Between Companies On B2B Field
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 14
حجم فایل: 380 کیلوبایت
قیمت: 3500 تومان
Abstract:
The main objective of this paper is
to identify a conceptual model to integrate the strategic marketing management instruments
in the relationship between the organization on the B2B market in Romania and
its suppliers. In order to be able to see the way in which the conceptual model
of integration of strategic marketing in the relationship with suppliers can be
applied by Romanian companies on B2B field, a quantitative research has been
undertaken, having as main objectives to identify which are the main criteria
used by organizations in segmenting, targeting and positioning their suppliers
and also to identify what type of relationship exists between companies in the
B2B field in Romania and their main suppliers. The whole marketing theory
resides on the idea of customer and market orientation, and starting from this
the concept organizations are as successful as much as they adapt their
reactions to the evolutions and changes in the marketing environment. As a
consequence to this the marketing theory developed by placing in the centre of
its scientific methodology and instruments the market and the relationship of
the company with its customers. Our research, has led us to the conclusion
that, especially on B2B markets, organizations focus their marketing activities
not only on the relationship with their customers, but on the relationship with
their suppliers as well. In the supply chain, companies appear as buyers and
also as clients for the suppliers of goods, financial resources and of work
force. The classical model that describes the relationship of a company with
its suppliers presents the acquiring company as a “passive” one, the “active”
role being the one of the supplier for which the buying organization appears
like customer. Although in numerous occasions the buying company has an
“active” role, thus being able to discuss about a different strategic approach
(an active one).
Keywords: marketing management, strategic marketing management, B2B, marketing mix, positioning
Author(s): Cescutefan Claudiu
Source: Procedia Social and Behavioral Sciences 24 (2011) 387–400
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2011
پرداخت با کلیه کارتهای عضو شتاب امکان پذیر است.
B2B e-marketplace: an e-marketing framework for B2B commerce
B2B e-marketplace: an e-marketing framework for B2B commerce
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 20
حجم فایل: 110 کیلوبایت
قیمت: 3500 تومان
Abstract:
Keywords: Small to medium-sized enterprises, Business-to-business marketing, Marketing, Internet, Communication technologies, Competitive advantage
Author(s): Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston and Vincent Lui
Source: Marketing Intelligence & Planning. Vol. 28 No. 3, 2010
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2010
پرداخت با کلیه کارتهای عضو شتاب امکان پذیر است.